Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Reasoning Voter: Communication and Persuasion in Presidential Campaigns

The Reasoning Voter: Communication and Persuasion in Presidential Campaigns

Popkin, Samuel L.

Paperback

Public Speaking & Speech WritingGeneral Political ScienceUnited States Politics

ISBN10: 0226675459
ISBN13: 9780226675459
Publisher: Univ Of Chicago Pr
Published: Jun 15 1994
Pages: 332
Weight: 1.00
Height: 1.02 Width: 6.04 Depth: 9.02
Language: English
The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns-Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984-to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter.

Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that.-David S. Broder, The Washington Post

Also in

General Political Science

View All