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Race, Ethnicity, and Consumption: A Sociological View

Race, Ethnicity, and Consumption: A Sociological View

Hardcover

AnthropologyGeneral Racism & Ethnic StudiesGeneral Sociology

ISBN10: 1138562602
ISBN13: 9781138562608
Publisher: Routledge
Published: Jul 9 2020
Pages: 190
Weight: 0.60
Height: 0.50 Width: 5.60 Depth: 8.60
Language: English

Race, Ethnicity, and Consumption: A Sociological View looks at the central concerns of consumer culture through the lens of race and ethnicity. Each chapter illustrates the connections between race, ethnicity, and consumption by focusing on a specific theme: identity, crossing cultures, marketing and advertising, neighborhoods, discrimination, and social activism. By exploring issues such as multicultural marketing, cultural appropriation, consumer racial profiling, urban food deserts, and racialized political consumerism, students, scholars, and other curious readers will gain insight on the ways that racial and ethnic boundaries shape, and are shaped by, consumption. This book goes beyond the typical treatments of race and ethnicity in introductory texts on consumption by not only providing a comprehensive overview of the major theories and concepts that sociologists use to make sense of consumption, race, and ethnicity, but also by examining these themes within distinctly contemporary contexts such as digital platforms and activism.

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Banks, Patricia

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General Sociology