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Qualitative Research for a Digital World: A Practical Guide
Hardcover
ISBN13: 9781529621525
Publisher: Sage Publications Ltd
Published: Feb 12 2025
Pages: 320
Weight: 1.56
Height: 0.75 Width: 6.69 Depth: 9.61
Language: English
Do you want to understand and apply qualitative research methods in a digital context? This book will help you navigate the complexities of digital access and fluency, ensuring a broad lens on research methodologies. From step-by-step guides to innovative frameworks, each chapter is crafted to give you the confidence to carry out cutting-edge qualitative research.
This book will provide you with
- The knowledge you need to advance your qualitative research understanding across all disciplines.
- A practical reflection of the application of relevant research methodologies.
- An overview of research ideas, cases, and examples.
With a wealth of exercises and examples, this book will become a reference point for qualitative research in the digital context by adopting a case-in-point approach for students across all social science disciplines.
Emmanuel Mogaji is an Associate Professor in Marketing at Keele University, UK.
Varsha Jain, Ph.D., is a globally renowned professor of integrated marketing communications and AG Krishnamurthy, chair professor of marketing and co-chairperson of research at MICA (India).
Himani Sharma is a Research Fellow under Fellowship Programme in Management (FPM) at MICA, India.
1 different editions
Also available
Qualitative Research for a Digital World: A Practical Guide
Jain, Varsha
Sharma, Himani
Mogaji, Emmanuel
Paperback
Also from
Mogaji, Emmanuel
Qualitative Research for a Digital World: A Practical Guide
Jain, Varsha
Sharma, Himani
Mogaji, Emmanuel
Paperback
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