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Qualitative Research Methods for Media Studies
Hardcover
ISBN13: 9781032600727
Publisher: Routledge
Published: Jan 20 2025
Pages: 284
Weight: 1.23
Height: 0.69 Width: 6.00 Depth: 9.00
Language: English
This updated fourth edition provides students and researchers with the tools they need to perform critically engaged, theoretically informed research using methods that include interviewing, focus groups, historical research, oral histories, textual analysis, ethnography and participant observation, and digital ethnography and netnography.
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