Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Presidential Campaign Communication

Presidential Campaign Communication

Smith, Craig

Hardcover

Series: Contemporary Political Communication

General ReferenceGeneral Political Science

ISBN10: 0745680224
ISBN13: 9780745680224
Publisher: Polity Pr
Published: Feb 16 2015
Pages: 320
Weight: 1.51
Height: 0.75 Width: 6.69 Depth: 9.61
Language: English

The second edition of Presidential Campaign Communication is designed to help readers understand and appreciate how the people of the United States use human communication to select their presidents. It explores presidential politics as one of the things about which Americans talk, thereby building relationships, redefining communities, and shaping public identities and priorities.

Fully revised and updated throughout, the book's twelve chapters build on its original argument and examples to highlight four key themes:

Presidential campaigns are communication Ð evolving constitutional requirements and the Digital Age create a rhetorical puzzle for aspiring presidents. Campaigning is a quest and each stage invites new strategies and metrics.
The varied impact of modes of presidential campaign communication - Laws and rules, speeches, debates, advertising, news reports, social media and entertainment are all means of influencing public debate and electoral preferences. They provide differing ways to reshape political images and perceptions during the evolving campaign.

Also in

General Political Science

View All