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ISBN10: 9956459275
ISBN13: 9789956459278
Publisher: Pygmies
Published: May 29 2024
Pages: 132
Weight: 0.40
Height: 0.31 Width: 5.83 Depth: 8.27
Language: French
ISBN13: 9789956459278
Publisher: Pygmies
Published: May 29 2024
Pages: 132
Weight: 0.40
Height: 0.31 Width: 5.83 Depth: 8.27
Language: French
Cet ouvrage paraît au moment où les pratiques de communication sont de plus en plus banalisées, dénigrées et considérées à tort ou à raisons comme nulles et de nul effet, sans impacts réels sur le dynamisme économique et commercial que connaissent certaines organisations. En effet, dans un contexte hyperconcurrentiel, les pratiques de communication des entreprises se doivent d'être réactives et flexibles, intégrant chaque fois la spécificité du contexte local pour être efficaces. À l'heure de l'avènement du village planétaire qui impose un modèle, une vision et des moyens universels dans les modes de vies et de consommation, il est urgent de penser global et d'agir local. Cet ouvrage contient des données factuelles et des perspectives pour repenser les pratiques de communication en intégrant les contextes socioculturels. Il s'adresse aux entrepreneurs et aux personnes intéressées par les stratégies de communication, ainsi qu'aux étudiants et observateurs des sciences de l'information et de la communication.
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