Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Position versus Valence

Position versus Valence

Moon, Woojin

Paperback

General Political Science

ISBN10: 3639125819
ISBN13: 9783639125818
Publisher: Blues Kids Of Amer
Published: Mar 10 2009
Pages: 160
Weight: 0.49
Height: 0.34 Width: 6.00 Depth: 9.00
Language: English
This book analyzes the three questions in political competition: Who wins? What position does a candidate take? Why are some candidates policy- oriented but others are valence-oriented? Chapter 2 attempts to answer these questions by presenting a formal model that brings the spatial theory of voting and empirical studies together. The model specifies electoral competition as revolving around candidates' positions and valences. Two candidates spend their resources on valences to sway citizens' voting decisions but they are constrained by their party activists providing them with electoral resources. The model predicts that candidates with valence advantages adopt more moderate positions. Chapter 3 tests this prediction in the context of US senate elections. Chapter 4 applies the model to solve the puzzle: Why is incumbent spending less effective than challenger spending? Chapters 5 and 6 apply the model to analyze regional voting in South Korea. In these chapters, it is argued that regional appeals become a more effective way to win votes as the parties' ideological positions become less distinguishable.

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