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Politische Imagekampagnen - Negative & Dirty Campaigning
Paperback
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ISBN10: 6136356228
ISBN13: 9786136356228
Publisher: AV Akademikerverlag
Published: Aug 30 2025
Pages: 208
Weight: 0.63
Height: 0.48 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786136356228
Publisher: AV Akademikerverlag
Published: Aug 30 2025
Pages: 208
Weight: 0.63
Height: 0.48 Width: 6.00 Depth: 9.00
Language: German
Das Buch befasst sich mit politischen Imagekampagnen im Allgemeinen und richtet den Schwerpunkt auf Negative und Dirty Campaigning als Strategie moderner Wahlkämpfe. Im Vergleich zu den USA sind diese wahlpolitischen Kommunikationsformen im europäischen Raum kaum erforscht. Dabei ist eine Amerikanisierung europäischer Wahlkämpfe klar nachweisbar, wie die Erkenntnisse aus den Wahlauseinandersetzungen in den USA und in Österreich im Jahr 2016 zeigen. Daher werden in dieser Arbeit Fakten und Indikatoren herausgearbeitet, die dazu beitragen sollen, deutliche Parallelen abzubilden.
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