Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Place Brand Formation and Local Identities

Place Brand Formation and Local Identities

Zavattaro, Staci M.

Hardcover

General SociologyGeography

ISBN10: 1138500046
ISBN13: 9781138500044
Publisher: Routledge
Published: Jul 16 2019
Pages: 92
Weight: 0.71
Height: 0.31 Width: 6.14 Depth: 9.21
Language: English

This innovative book explores micro-level neighborhood branding and the creation of distinct local identities in neighborhoods.

It begins by situating place branding literature at the neighborhood level and then gives consideration to what the core components of a neighborhood brand might be. It does so by drawing on extensive interviews with key actors in the United States, such as government officials, Realtors, economic development professionals, urban planners, and neighborhood residents. Core topics such as belonging and community, identity, nostalgia, idealism, and recreation are explored. The book concludes with a proposed working definition of neighborhood brands and branding that stakeholders can use to promote and market their neighborhoods accordingly - or avoid branding them entirely.

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