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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Publishers, Readers, and Digital Engagement

Publishers, Readers, and Digital Engagement

Hardcover

Series: New Directions in Book History

Literary Criticism

ISBN10: 1137514450
ISBN13: 9781137514455
Publisher: Palgrave MacMillan
Published: Jun 28 2016
Pages: 226
Weight: 0.95
Height: 0.80 Width: 5.90 Depth: 8.30
Language: English
Acknowledgements.- Preface.- Introduction.- 1. A Brief History of the Field.- 2. Branding Books, Branding Readers: Marketing to Teens in the Digital Age.- 3. From Random Buzzers to Figment: Teens' Affective and Immaterial Labor.- 4. Twilight Saga.com (2009-2012) - Fandom and the Lifespan of a Corporate Fan Site.- 5. Reading The Amanda Project - a Lifecycle of a Pioneering Multiplatform Book (2009-2012).- 6. Conclusion.- Methodological Appendix.- Notes.- Bibliography.- Index.-

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Literary Criticism