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Publicity for Social Work
Paperback
Business GeneralMarketingPoverty & Social Work
ISBN13: 9781025935782
Publisher: Tradd Street Press
Published: Feb 14 2026
Pages: 468
Weight: 1.43
Height: 0.94 Width: 6.14 Depth: 9.21
Language: English
Publicity for Social Work is a comprehensive and pioneering guide designed to help social service organizations effectively reach and engage their communities. Written by experts Mary Swain Routzain and Evart G. Routzahn, this work explores the strategic intersection of social welfare and public relations during a transformative era in the professionalization of social work. The text offers practical, systematic advice on how to translate complex social issues into compelling narratives that inspire public support, understanding, and action.
Through a detailed examination of various media-from printed pamphlets and newspaper features to the organization of public exhibitions and meetings-the authors provide a blueprint for ethical and effective communication. By focusing on the principles of clarity, honesty, and community engagement, the book serves as a foundational resource for understanding the historical development of nonprofit marketing and advocacy. Publicity for Social Work emphasizes the vital necessity of making social work visible and intelligible to the average citizen, ensuring that charitable efforts are backed by informed public opinion. It remains an essential study for those interested in the history of social advocacy, institutional communication, and the evolution of the American social welfare system.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you may see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.
This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.
As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
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