Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Public Relations in Times of Dissensus: Narratives, Artifacts, and the Challenges of Meaning

Public Relations in Times of Dissensus: Narratives, Artifacts, and the Challenges of Meaning

Kazmi, Saima
Foust, Joshua
III, Burton St John

Paperback

MarketingGeneral ReferenceGeneral Sociology

Currently unavailable to order

ISBN13: 9798216396239
Publisher: Bloomsbury Academic
Pages: 312
Weight: 1.00
Height: 1.00 Width: 6.00 Depth: 9.00
Language: English

Public relations are entering an era marked by increasing societal dissensus, where shared narratives are breaking down and contentious communication defines the public sphere. This edited volume argues that public relations must move beyond consensus-seeking models to engage with dissent as a critical feature of modern communication.

The traditional public relations approaches that pursue collective agreement are increasingly out of step with the contemporary dynamics shaped by political polarization, digital framing, and postmodern challenges to metanarratives. Instead of fighting against the grain, contributors explore how public relations can evolve to effectively function amid conflict, contradiction, and competing values. Various case studies and critical analyses including non-profit organizations, government crisis communication, corporate social advocacy, global diplomacy, and historical movements provide interdisciplinary insights into how public relations can strategically navigate dissents.

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