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Public Information Campaigns and Opinion Research: A Handbook for the Student and Practitioner

Public Information Campaigns and Opinion Research: A Handbook for the Student and Practitioner

Hardcover

AccountingMarketingGeneral Political Science

ISBN10: 0761964312
ISBN13: 9780761964315
Publisher: Sage Publications Ltd
Published: Feb 5 2002
Pages: 194
Weight: 1.10
Height: 0.82 Width: 6.35 Depth: 9.49
Language: English
This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns.

Also in

General Political Science