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Psycholinguistic Phenomena in Marketing Communications

Psycholinguistic Phenomena in Marketing Communications

Paperback

Investing & FinanceLinguisticsGeneral Psychology

ISBN10: 0415651131
ISBN13: 9780415651134
Publisher: Psychology Press
Published: Jan 11 2013
Pages: 310
Weight: 0.92
Height: 0.65 Width: 6.00 Depth: 9.00
Language: English
Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in the field of consumer behavior concerning psycholinguistics and the applications of psycholinguistic theory to advertising and marketing communications.

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Linguistics