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Promotional Culture and Convergence: Markets, Methods, Media
Hardcover
AccountingMarketingGeneral Sociology
ISBN13: 9780415672795
Publisher: Routledge
Published: Apr 11 2013
Pages: 254
Weight: 0.90
Height: 0.60 Width: 6.20 Depth: 9.40
Language: English
Promotional Culture and Convergence examines the rapid growth of promotional material through the internet, social media, and entertainment culture and assess its impact on how consumers guide their purchasing decisions.
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