Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Promoting the War Effort: Robert Horton and Federal Propaganda, 1938-1946

Promoting the War Effort: Robert Horton and Federal Propaganda, 1938-1946

Lee, Mordecai

Hardcover

Series: Media and Public Affairs

20th Century United States HistoryGeneral Political ScienceWorld War II

ISBN10: 0807145297
ISBN13: 9780807145296
Publisher: LSU Press
Published: Sep 17 2012
Pages: 304
Weight: 1.30
Height: 1.00 Width: 6.30 Depth: 9.10
Language: English

Though historians have largely overlooked Robert Horton, his public relations campaigns remain fixed in popular memory of the home front during World War II. Utilizing all media -- including the nascent technology of television -- to rally civilian support, Horton's work ranged from educational documentary shorts like Pots to Planes, which depicted the transformation of aluminum household items into aircraft, to posters employing scare tactics, such as a German soldier with large eyes staring forward with the tagline He's Watching You. Iconic and calculated, Horton's campaigns raise important questions about the role of public relations in government agencies. When are promotional campaigns acceptable? Does war necessitate persuasive communication? What separates information from propaganda? Promoting the War Effort traces the career of Horton -- the first book-length study to do so -- and delves into the controversies surrounding federal public relations.

Also in

World War II

View All