Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Programmed Viewership: Japanese Tele-Mediality, Seriality, and Film as a Social Medium

Programmed Viewership: Japanese Tele-Mediality, Seriality, and Film as a Social Medium

Amit, Rea

Hardcover

Series: Michigan Monograph Japanese Studies

FilmmakingGeneral SociologyJapanese History

PREORDER - Expected ship date January 27, 2027

ISBN10: 0472078496
ISBN13: 9780472078493
Publisher: University of Michigan Press
Published: Jan 27 2027
Pages: 294
Language: English

Programmed Viewership examines the concept of program in Japanese cinema as an organizing framework that links marketing and promotion, exhibition and distribution, and viewing practices in public and domestic spaces. Rea Amit defines program as the ideological infrastructure or platform that perpetuates habitual and ritualistic patterns in film production and reception. Amit takes a holistic approach to understanding more than a century of Japanese cinema through the analysis of material film ephemera, cinema theatre, film content, and viewership. This framework positions programming, rather than provenance, as the decisive factor that confers a film's cultural and institutional identity. While earlier scholarship has gestured toward loosening the tie between cinematic identity and its nation of origin, Programmed Viewership extends this insight by emphasizing that production constitutes only one dimension of a broader programmatic system.

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