Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Product, Platform and Audience: A guide to building scalable content-based B2B membership businesses.

Product, Platform and Audience: A guide to building scalable content-based B2B membership businesses.

Phillips, Robert J.

Paperback

Business GeneralGeneral Computers

Publisher Price: $39.95

ISBN10: 064827750X
ISBN13: 9780648277507
Publisher: Emerging Technology Networks
Published: Feb 28 2018
Pages: 318
Weight: 0.84
Height: 0.67 Width: 5.83 Depth: 8.27
Language: English

Join digital publishing expert Robert Phillips as he guides entrepreneurs and senior executives through many of the hands-on processes, specifications, methodologies and detail involved in building commercially successful content-based membership platforms in the 21st century.

This book is based on personal knowledge, insight and experience rather than merely the theoretical. As a result the author envisions an example vertical industry portal business. He outlines the corporate strategy; platform development and specifications, including artificial intelligence functionality; the various content and business model options; audience development and the commercial activities, ranging from individual and corporate subscriptions, through to advertising and R&A report sales.

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