Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Producing Bollywood: Inside the Contemporary Hindi Film Industry

Producing Bollywood: Inside the Contemporary Hindi Film Industry

Ganti, Tejaswini

Paperback

AnthropologyFilm StudiesIndian & South Asian History

ISBN10: 0822352133
ISBN13: 9780822352136
Publisher: Duke University Press
Published: Mar 7 2012
Pages: 440
Weight: 1.32
Height: 1.10 Width: 6.10 Depth: 9.10
Language: English
Producing Bollywood offers an unprecedented look inside the social and professional worlds of the Mumbai-based Hindi film industry and explains how it became Bollywood, the global film phenomenon and potent symbol of India as a rising economic powerhouse. In this rich and entertaining ethnography Tejaswini Ganti examines the changes in Hindi film production from the 1990s until 2010, locating them in Hindi filmmakers' efforts to accrue symbolic capital, social respectability, and professional distinction, and to manage the commercial uncertainties of filmmaking. These efforts have been enabled by the neoliberal restructuring of the Indian state and economy since 1991. This restructuring has dramatically altered the country's media landscape, which quickly expanded to include satellite television and multiplex theaters. Ganti contends that the Hindi film industry's metamorphosis into Bollywood would not have been possible without the rise of neoliberal economic ideals in India. By describing dramatic transformations in the Hindi film industry's production culture, daily practices, and filmmaking ideologies during a decade of tremendous social and economic change in India, Ganti offers valuable new insights into the effects of neoliberalism on cultural production in a postcolonial setting.

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