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The Problem of Political Marketing
Paperback
ISBN13: 9781441106346
Publisher: Continnuum-3PL
Published: Jan 5 2012
Pages: 158
Weight: 0.51
Height: 0.34 Width: 6.14 Depth: 9.21
Language: English
Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following:
* Why have politicians adopted political marketing? What are the contextual factors that have led to this?
* What are the underlying assumptions of these models
* How does political marketing affect democracy?
* How is political marketing best conceptualised and understood in light of this critical analysis?
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