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Principles of Effective Speaking: A Text for College and Universities

Principles of Effective Speaking: A Text for College and Universities

Hardcover

General ReferencePublic Speaking & Speech Writing

ISBN10: 1025924053
ISBN13: 9781025924052
Publisher: Tradd Street Press
Published: Feb 14 2026
Pages: 432
Weight: 1.71
Height: 0.94 Width: 6.14 Depth: 9.21
Language: English

Principles of Effective Speaking: A Text for College and Universities is a comprehensive guide to the art of oral communication, designed to equip students with the essential tools for successful public address. Written by William Phillips Sandford and Willard Hayes Yeager, this foundational text explores the psychological and technical aspects of rhetoric, emphasizing clarity, conviction, and audience engagement. The work systematically breaks down the process of speech preparation, from the initial selection of a topic and the development of a logical outline to the final nuances of vocal delivery and physical gesture.

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Sandford, William Phillips

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Public Speaking & Speech Writing