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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Presidential Campaign in the Republic of Korea in 2017: The Role of Social Media

The Presidential Campaign in the Republic of Korea in 2017: The Role of Social Media

Trzcińska, Julia
Dobek-Ostrowska, Boguslawa

Hardcover

Series: Studies in Communication and Politics, Book 16

English as a Second LanguageGeneral ReferenceGeneral Political Science

ISBN10: 3631868146
ISBN13: 9783631868140
Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
Published: Feb 17 2022
Pages: 220
Weight: 0.91
Height: 0.56 Width: 5.83 Depth: 8.27
Language: English

The main purpose of the book is to create a model of the presidential election campaign in South Korea. The research questions included both those regarding the content of the campaign itself and, more broadly, its organization. The collected materials, posted on Facebook and Twitter accounts by the three most important candidates in the campaign, were analyzed using mixed (qualitative and quantitative) research methods. In addition to describing the results of empirical research, the book provides a broader context regarding political communication in the Republic of Korea. Because of that, the work can be useful for students of political science, international relations, communication studies, as well as Korean studies.

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Dobek-Ostrowska, Boguslawa

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General Political Science

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