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The Presidential Campaign Film: A Critical History
Paperback
Series: Praeger Series in Political Communication (Paperback)
General ReferenceGeneral Political Science
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ISBN10: 027595580X
ISBN13: 9780275955809
Publisher: Praeger
Published: Feb 16 1996
Pages: 224
Weight: 0.78
Height: 0.68 Width: 6.10 Depth: 9.18
Language: English
ISBN13: 9780275955809
Publisher: Praeger
Published: Feb 16 1996
Pages: 224
Weight: 0.78
Height: 0.68 Width: 6.10 Depth: 9.18
Language: English
Morreale traces the development of the documentary films produced for presidential candidates from Calvin Coolidge in 1923 to George Bush and Bill Clinton in 1992. The work provides insight into today's visually oriented presidential campaign by analyzing the production of candidates' images as the films evolve from classical to modern forms. Campaign films are usually overlooked by campaign scholars, yet they provide the fullest available visual portrait of a candidate during a campaign, they encapsulate persuasive appeals and strategies, and they illustrate Republican and Democratic candidates' different approaches to mediated communication. Morreale concludes that presidential campaign films provide a lens through which we can view both changes and continuities in American politics and culture. Recommended for scholars and students of communication, political science, and history.
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