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The Preparation and Care of Mailing Lists; a Working Manual That Covers Every Phase of List Handling, From Obtaining Names of "live" Prospects Without
Paperback
ManagementMarketingGeneral World History
ISBN13: 9781245465175
Publisher: Nabu Press
Published: Sep 14 2011
Pages: 68
Weight: 0.24
Height: 0.14 Width: 6.14 Depth: 9.21
Language: English
The Preparation and Care of Mailing Lists is a comprehensive working manual that delves into every aspect of managing mailing lists. From acquiring names of viable prospects without resorting to advertising, to handling lists in an economical and productive manner, this book provides valuable insights into the world of direct marketing.
Originally published in the early 20th century, this edition offers a historical perspective on list handling techniques applicable to modern marketing strategies. Learn the strategies used by the Addressograph Company and William Kenneth Page to maximize the effectiveness of your direct mail campaigns, and to gain an edge in customer acquisition and retention.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.
This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.
As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
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