• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Premium Power: The Secret of Success of Mercedes-Benz, Bmw, Porsche and Audi

Premium Power: The Secret of Success of Mercedes-Benz, Bmw, Porsche and Audi

Hardcover

Business GeneralManagementAutomobiles

ISBN10: 1403998833
ISBN13: 9781403998835
Publisher: Springer Nature
Published: Oct 17 2005
Pages: 194
Weight: 1.01
Height: 0.66 Width: 6.44 Depth: 9.22
Language: English
At the beginning of the 1990s the German car industry had its back to the wall. Japanese competitors were demonstrating significant advantages in terms of quality and productivity. Consultants warned that only a few global car groups would survive. Instead of following the Japanese concepts of lean production, Mercedes-Benz, BMW, Porsche and Audi developed a new innovative premium brand strategy and initiated a revolution in the industry by setting innovative benchmarks. This book analyzes the story.

Also in

Automobiles