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Predictive Technology in Social Media
Hardcover
Technology & EngineeringGeneral SociologyProgramming
ISBN13: 9781032103402
Publisher: CRC Press
Published: Jul 7 2022
Pages: 192
Weight: 1.04
Height: 0.50 Width: 6.14 Depth: 9.21
Language: English
Can the likes we give on Instagram and Facebook predict a purchase or foresee who will win the election? Yes, they can! Large digital platforms can target ads to hyper-segmented to influence audiences. It is the moment to think deeply about these technologies. As citizens, we must reflect on our digital future.
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