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Power Tribes: How Certification Can Explode Your Business
Paperback
General ComputersTeaching Instruction
Publisher: Independently Published
Published: Feb 16 2021
Pages: 210
Weight: 0.63
Height: 0.44 Width: 6.00 Depth: 9.00
Language: English
What if your expertise could become a scalable growth channel-not just another course?
A well-designed certification program can create qualified ambassadors, expand your reach, reduce support demands, generate new revenue, and build a community around the standards your company represents. Power Tribes shows you how to build that system.
When Mitch Russo's software company, Timeslips, was overwhelmed by technical-support calls, he developed a certification model that grew to more than 350 consultant offices, reduced support costs by 20%, and became the company's third-largest sales channel. The model later helped inspire Intuit's Certified ProAdvisor program.
Inside, you'll learn how to:
- Decide whether certification is right for your business
- Turn your expertise and intellectual property into clear standards
- Design training, assessment, credentialing, and member support
- Recruit consultants, coaches, partners, or practitioners into your program
- Build a values-driven community that protects trust in your brand
- Avoid the costly mistakes that can weaken a certification initiative
- Create a durable sales, service, and customer-success ecosystem
Drawing on real-world examples from Timeslips, Intuit, Microsoft, Salesforce, HubSpot, and other companies, Russo provides a practical roadmap for turning knowledge into a thriving professional community.
If you're a founder, CEO, consultant, coach, or program creator ready to scale your impact beyond what you can deliver alone, Power Tribes will show you where to begin.
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