Sign-In
Cart
RP como ferramenta de marketing
Paperback
Please select the version of book you would like to purchase.
ISBN10: 6207967763
ISBN13: 9786207967766
Publisher: Edicoes Nosso Conhecimento
Published: Aug 20 2024
Pages: 52
Weight: 0.20
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786207967766
Publisher: Edicoes Nosso Conhecimento
Published: Aug 20 2024
Pages: 52
Weight: 0.20
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Portuguese
Grunig e Grunig (1978) afirmaram que o papel das relações públicas na gestão e o seu valor para uma organização têm sido debatidos há pelo menos 100 anos. O debate tem-se centrado na questão de saber se o papel das relações públicas é apoiar o marketing ou se serve uma função social e polÃtica mais alargada. Hunter Hallahan (1992) discutiu as várias posições tomadas no debate para incluir seis arranjos: 1. Celibatárias (apenas uma das funções existe), 2. Coexistentes (as duas funções operam independentemente), 3. Combativas (as duas funções estão em conflito), 4. Cooptativas (uma função usurpa a outra), 5. Coordenadas (as duas funções são independentes mas trabalham em estreita colaboração), 6. Combinadas (as duas funções operam numa única unidade). O objetivo deste estudo centrou-se em identificar a relação entre as relações públicas e o marketing e se as relações públicas são ou não uma ferramenta de marketing. A metodologia de investigação qualitativa foi utilizada para atingir os objectivos definidos.
Also from
Addo, Gabriel
Also in
General Sociology
I Can't Believe I Did That: The Game That Gives You Points for Sharing Awkward, Awesome, and Unforgettable Memories: Card Games
Nadelberg, David
Katcher, Neil
Other
$20.00
Solidarity: The Past, Present, and Future of a World-Changing Idea
Taylor, Astra
Hunt-Hendrix, Leah
Hardcover
$14.99
Designed for Hi-Fi Living: The Vinyl LP in Midcentury America
Borgerson, Janet
Schroeder, Jonathan
Paperback
From $11.99
Guerrilleros and Neighbours in Arms: Identities & Cultures of Anti-Fascist Resistance in Spain
Marco
Paperback
From $24.99
Urban Revolutions: Urbanisation and (Neo-)Colonialism in Transatlantic Context
Kipfer, Stefan
Paperback
$43.50
The Destiny of Modern Societies: The Calvinist Predestination of a New Society
Zafirovski, Milan
Paperback
$72.50
Physics of the Future: How Science Will Shape Human Destiny and Our Daily Lives by the Year 2100
Kaku, Michio
Hardcover
$9.99
The Agrarian Seeds of Empire: The Political Economy of Agriculture in Us State Building
Bauerly, Brad
Paperback
$43.50
The Sociogony: Social Facts and the Ontology of Objects, Things, and Monsters
Worrell, Mark P.
Paperback
$43.50
Revolution and Its Alternatives: Other Marxisms, Other Empowerments, Other Priorities
Brass, Tom
Paperback
$43.50
How to Be Less Stupid about Race: On Racism, White Supremacy, and the Racial Divide
Fleming, Crystal M.
Hardcover
From $12.99
The Day It Finally Happens: Alien Contact, Dinosaur Parks, Immortal Humans--And Other Possible Phenomena
Pearl, Mike
Paperback
$19.00
Building Communities from the Inside Out: A Path Toward Finding and Mobilizing a Community's Assets
Kretzmann, John P.
Paperback
$9.99
Something New Under the Sun: An Environmental History of the Twentieth-Century World
McNeill, J. R.
Paperback
$10.99
Screening Out the Past: The Birth of Mass Culture and the Motion Picture Industry
May, Lary
Paperback
$42.00
The Clash of Globalizations: Neo-Liberalism, the Third Way and Anti-Globalization
Kiely, Ray
Paperback
$30.00
Aging Out: An Exploration of Caregiving, Community, and How Americans Grow Old
Schiller, Lucy
Hardcover
$26.99
AI for Good: How Real People Are Using Artificial Intelligence to Fix Things That Matter
Tyrangiel, Josh
Hardcover
$27.55
There Is No Place for Us: Working and Homeless in America (Pulitzer Prize Winner)
Goldstone, Brian
Paperback
$18.00
The Story of Your Life: How Social Media Shapes the Way We Experience Everything
Jezer-Morton, Kathryn
Hardcover
$27.00
If Anyone Builds It, Everyone Dies: Why Superhuman AI Would Kill Us All
Soares, Nate
Yudkowsky, Eliezer
Hardcover
From $19.99
Doing Small Things with Great Love: How Everyday Humanitarians Are Changing the World
Eubank, Sharon
Hardcover
$23.74
American Alt: A True Story of Madness and Friendship in a Fractured Country
Lockhart, Chris
Hardcover
$27.00
Shadow Before the Flame: The Hindenburg Disaster and the Prelude to War
Katz, Catherine Grace
Hardcover
$36.10
There Is No Place for Us: Working and Homeless in America (Pulitzer Prize Winner)
Goldstone, Brian
Hardcover
$28.50
Like, Follow, Subscribe: Influencer Kids and the Cost of a Childhood Online
Latifi, Fortesa
Hardcover
$28.50
The Culting of America: What Makes a Cult and Why We Love Them
Reed, Amy
Mestyanek Young, Daniella
Hardcover
$33.25
Expecting Better: Why the Conventional Pregnancy Wisdom Is Wrong--and What You Really Need to Know
Oster, Emily
Paperback
$18.05
Mailman: My Wild Ride Delivering the Mail in Appalachia and Finally Finding Home
Grant, Stephen Starring
Paperback
$17.10
Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering
Gladwell, Malcolm
Paperback
From $12.99
Life After Cars: Freeing Ourselves from the Tyranny of the Automobile
Gordon, Doug
Naparstek, Aaron
Goodyear, Sarah
Hardcover
$25.20
Freedom Is a Constant Struggle: Ferguson, Palestine, and the Foundations of a Movement
Davis, Angela Y.
Paperback
From $10.99
The Tribe and I Have Spoken: The Definitive (Unofficial) Lore and Legacy from the Game's Smartest Surviving Loser
Cesternino, Rob
Kavutskiy, Alex
Hardcover
$30.40
Let This Radicalize You: Organizing and the Revolution of Reciprocal Care
Hayes, Kelly
Kaba, Mariame
Paperback
From $10.99
Scream with Me: Horror Films and the Rise of American Feminism (1968-1980)
Johnson, Eleanor
Hardcover
$27.00
Pay Attention: How the Algorithms and Media Wars Are Suppressing Truth and Rewiring Your Brain
Pakman, David
Hardcover
$28.50
The Power Broker (Pulitzer Prize Winner): Robert Moses and the Fall of New York
Caro, Robert A.
Paperback
$25.20
Girl on Girl: How Pop Culture Turned a Generation of Women Against Themselves
Gilbert, Sophie
Paperback
$18.00
Who We Are Becoming Matters: The Courage, Wisdom, and Aloha We Need in a Timeplace of Collapse
Wong, Norma Kaweloku
Paperback
$17.96
Prophecy: Prediction, Power, and the Fight for the Future, from Ancient Oracles to AI
Veliz, Carissa
Hardcover
From $19.99
One Bad Mother: In Praise of Psycho Housewives, Stage Parents, Momfluencers, and Other Women We Love to Hate
Dickson, Ej
Hardcover
$27.00
From Life Itself: Turkey, Istanbul, and a Neighborhood in the Age of Erdoğan
Hansen, Suzy
Hardcover
$27.00
Te vas a morir y todavía no has empezado a vivir: 29 principios para vivir mejor (y con más sentido)
Falces, Laura
Moreno Montana, Uli
Paperback
$16.79
Street Smarts: Trust Your Instincts, Outsmart Danger, and Stay Safe in a World That Isn't
Eve, Dannah
Hardcover
$25.65
Our Minds Were Always Free: A History of How Black Brilliance Was Exploited--And the Fight to Retake Control
Davis, Lisa E.
Hardcover
$26.10
In Sickness and in Health: Love Stories from the Front Lines of America's Caregiving Crisis
Mauldin, Laura
Hardcover
$27.00
Midnight in Chernobyl: The Untold Story of the World's Greatest Nuclear Disaster
Higginbotham, Adam
Paperback
From $12.99
How to Break Up with Your Phone, Revised Edition: The 30-Day Digital Detox Plan
Price, Catherine
Paperback
$15.19
One Nation Under Blackmail - Vol. 1: The Sordid Union Between Intelligence and Crime That Gave Rise to Jeffrey Epstein, Vol.1
Webb, Whitney Alyse
Paperback
$23.70
Las Como Hablar para que Los Ninos Escuchen: y Como Escuchar para que los Ninos Hablen
Faber, Adele
Mazlish, Elaine
Paperback
$12.99
Killers of Roe: My Investigation Into the Mysterious Death of Abortion Rights
Littlefield, Amy
Hardcover
$27.00
Hated by All the Right People: Tucker Carlson and the Unraveling of the Conservative Mind
Zengerle, Jason
Hardcover
$26.60
The Goddess That Failed: Feminism's Unending War against Men, Families, and Civilization Itself
Fiamengo, Janice
Paperback
$23.74
Mailman: My Wild Ride Delivering the Mail in Appalachia and Finally Finding Home
Grant, Stephen Starring
Hardcover
From $14.99
Nostalgic Word Search for Adults and Seniors (Large/Big Print) (Large Print Edition)
Press Books, D&e
Paperback
$10.99