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Roupa de skate DDR
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ISBN10: 6202488859
ISBN13: 9786202488853
Publisher: Edicoes Nosso Conhecimento
Published: Jun 27 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786202488853
Publisher: Edicoes Nosso Conhecimento
Published: Jun 27 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Portuguese
Para o presente trabalho, foi desenvolvido um design gráfico para uma marca enraizada na história, com o objetivo de criar um mito a partir dela. Para isso, a RDA foi escolhida como local e perÃodo para analisar o design gráfico e a cultura, a fim de desenvolver um mito e uma marca associada. Para a implementação visual do conceito de design, foram escolhidos o design corporativo, a campanha publicitária e o vÃdeo de imagem. Para uma melhor compreensão do contexto situacional, foram realizadas pesquisas sobre os temas design corporativo, campanha publicitária e vÃdeo de imagem, e os resultados constituÃram a base teórica para a ideia orientadora e criativa. A ideia central do trabalho é o segundo olhar, um método de fidelização do cliente. O segundo olhar parte da curiosidade do ser humano, que cria uma ligação mais forte com o que é descoberto, fazendo com que a marca funcione como um objeto a ser descoberto ou encontrado. Esta consideração foi integrada no design corporativo, na campanha publicitária e no vÃdeo de imagem, a fim de transmitir a ideia principal em todos os canais de comunicação da marca.
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