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PrincÃpios da publicidade e das relações públicas
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ISBN10: 6208320844
ISBN13: 9786208320843
Publisher: Edicoes Nosso Conhecimento
Published: Nov 22 2024
Pages: 144
Weight: 0.49
Height: 0.34 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786208320843
Publisher: Edicoes Nosso Conhecimento
Published: Nov 22 2024
Pages: 144
Weight: 0.49
Height: 0.34 Width: 6.00 Depth: 9.00
Language: Portuguese
Questões económicas e sociais da publicidade e das relações públicas no século XXI O livro procura analisar a publicidade e a sociedade, a classificação da publicidade, a orçamentação, a gestão das campanhas publicitárias, a execução e avaliação do orçamento e outras questões conexas. Identificar o mercado-alvo, o canal de comunicação correto, a estratégia de mensagem e o desenvolvimento de conceitos é a ideia central deste livro. O planeamento é a chave para uma campanha de relações públicas bem sucedida. Esta fase ou processo envolve a formulação adequada de objectivos e a avaliação de riscos sobre a necessidade identificada. Além disso, envolve a definição do orçamento, a defesa e a obtenção da aprovação da direção que, por vezes, age ou reage como se se tratasse de um desperdÃcio de dinheiro. Por conseguinte, o livro dá uma ideia do que deve ser orçamentado, pois quando se orçamenta bem, defende-se bem. O que é preciso para gerir uma campanha publicitária e implementar programas de relações públicas para vários públicos e partes interessadas numa organização no século XXI.
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