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O concorrente e a televisão
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ISBN10: 6630442237
ISBN13: 9786630442236
Publisher: Edicoes Nosso Conhecimento
Pages: 116
Weight: 0.36
Height: 0.28 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786630442236
Publisher: Edicoes Nosso Conhecimento
Pages: 116
Weight: 0.36
Height: 0.28 Width: 6.00 Depth: 9.00
Language: Portuguese
O neoliberalismo, a economização e os meios de comunicação social estão na boca de todos e são conceitos altamente carregados de conotações no que diz respeito aos seus significados e interdependências. Martin Hofmann analisa estes conceitos à luz da teoria dos sistemas sociais de Niklas Luhmann e destaca os mecanismos a que os regimes neoliberais recorrem para, através da economização da sociedade e com recurso aos meios de comunicação social (em especial a televisão), constituir uma visão especÃfica do ser humano no âmbito neoliberal - o Contestant. O livro situa-se, assim, na confluência das disciplinas da sociologia e da economia polÃtica dos meios de comunicação social, e tem em conta esta circunstância ao fazer a ponte entre os elementos teóricos relevantes para o tema em ambos os campos e ao explicitar o valor acrescentado daà resultante. A obra destina-se, assim, tanto a leitores como a leitoras que manifestem interesse pelos fenómenos sociais descritos, como por parte das teorias aplicadas.
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