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Il contributo del marketing all'educazione fiscale
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ISBN10: 6208229138
ISBN13: 9786208229139
Publisher: Edizioni Sapienza
Published: Oct 25 2024
Pages: 60
Weight: 0.22
Height: 0.14 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786208229139
Publisher: Edizioni Sapienza
Published: Oct 25 2024
Pages: 60
Weight: 0.22
Height: 0.14 Width: 6.00 Depth: 9.00
Language: Italian
Il libro affronta il contributo del marketing all'educazione fiscale. Riassume gli strumenti del marketing sociale ed educativo come strumenti che possono essere utilizzati nelle attività di sensibilizzazione dei cittadini sulla necessità di pagare volontariamente le tasse, che sono una delle fonti di entrate utilizzate dallo Stato per mobilitare le risorse pubbliche, cioè il valore delle entrate fiscali contribuisce a far fronte alla spesa pubblica. Il libro si rivolge agli studenti di comunicazione e marketing e a chiunque sia interessato a sviluppare le proprie conoscenze in materia di marketing e tasse.
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