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Modelos de negócio da indústria cinematográfica
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ISBN10: 6630375556
ISBN13: 9786630375558
Publisher: Edicoes Nosso Conhecimento
Published: Aug 27 2026
Pages: 108
Weight: 0.34
Height: 0.26 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786630375558
Publisher: Edicoes Nosso Conhecimento
Published: Aug 27 2026
Pages: 108
Weight: 0.34
Height: 0.26 Width: 6.00 Depth: 9.00
Language: Portuguese
Este estudo apresenta uma reflexão sobre as especificidades dos modelos de negócio da indústria cinematográfica. A visão binária do cinema como arte ou como indústria tem marcado todo o setor desde os seus primórdios. Partimos da hipótese de que a indústria cinematográfica, sendo ainda jovem, constitui um campo de experimentação para modelos de negócio. Iremos avaliar a nossa hipótese comparando os modelos de negócio do cinema com os da indústria mais tradicional. Em seguida, com a ajuda de profissionais, tentaremos descobrir novos modelos de negócio que possam ser bem-sucedidos na otimização da indústria cinematográfica. Por fim, analisaremos em profundidade as diversas iniciativas contemporâneas que visam utilizar as disrupções económicas e tecnológicas para melhorar esta mesma indústria, tais como a Inteligência Artificial ou o Big Data.
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