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Estratégias de Dados 'para Governança de Dados
Paperback
Business GeneralGeneral Computers
Publisher Price: $49.95
Publisher: Technics Publications
Published: Apr 3 2026
Pages: 210
Weight: 1.10
Height: 0.44 Width: 8.50 Depth: 11.00
Language: Portuguese
Vencer qualquer jogo exige uma estratégia sólida - e o mesmo se aplica à Gestão de Dados. A Estratégia de Dados envolve um conjunto de estratégias inter-relacionadas que trabalham em conjunto para atingir os objetivos de negócio, priorizar necessidades de dados e tratar pontos críticos. Com Estratégias de Dados, é possível gerenciar expectativas e comunicar-se de forma eficaz. Este livro apresenta um guia abrangente para a criação de uma Estratégia de Dados em Nível Corporativo (Enterprise), incluindo as estratégias constituintes necessárias e seus respectivos canevases. Ao seguir essa metodologia, você poderá desenvolver uma Estratégia de Dados prática, ágil e de fácil comunicação (PAC), mantendo suas equipes e a organização alinhadas.
Todos nós sabemos que os dados desempenharão um papel cada vez mais importante em todas as operações futuras. A maneira como você e sua organização aplicam os dados às operações será a diferença entre o sucesso e o fracasso. Tendo trabalhado nessa área por muitos anos, chegou a hora de dar o próximo passo na evolução da Estratégia de Dados. Marilu já deu esse passo. Como entusiasta da utilização de técnicas e ferramentas visuais e estratégica usada para desenhar, descrever, analisar e inovar modelos de negócio (Business Canvas), admiro muito a diligência com que ela a aplicou ao conceito de formulação de uma Estratégia de Dados. Há uma grande quantidade de material nesse livro muito denso, com dicas, técnicas e orientações extremamente úteis. Provavelmente, o aspecto mais difícil da formulação de uma Estratégia de Dados está centrado no desafio de envolver de forma significativa várias partes interessadas nos diálogos necessários para obter os dados de sua organização e aplicá-los de forma significativa em apoio à estratégia organizacional. O método descrito fornece toda a orientação de que você precisará.
Peter AikenPresidente, DAMA InternationalEste é um livro abrangente sobre Estratégias de Dados. Marilu Lopez criou uma maneira de conectar a Estratégia de Dados à gerência executiva que, até agora, era uma peça que faltava: como colocar as Estratégias de Dados em movimento. Ela não se limita a falar sobre como criar uma Estratégia de Dados como se fosse um bolo a ser assado. Em vez disso, ela faz o leitor pensar sobre que tipo de Estratégias de Dados são necessárias e como elas se encaixam nos desafios, intenções e aspirações de sua organização. O conteúdo é muito confiável, pois Marilu Lopez usa e relaciona consistentemente pesquisas acadêmicas, literatura e experiências de líderes de pensamento. Assim, seu framework PAC (Pragmático, Ágil e de fácil Comunicação) baseia-se no conhecimento acumulado atualmente e leva você mais longe a partir daí. Se você está prestes a assumir um trabalho de Estratégia de Dados, deve começar conferindo as mensagens de Marilu Lopez.
Håkan EdvinssonCTO, Consultor Principal, Informed DecisionsOs universitários de hoje acham que a tecnologia se resume à escolha de uma tecnologia ou de um conjunto de tecnologias para realizar o trabalho. Eles não percebem que há uma infraestrutura maior da qual fazem parte. O que é necessário é um livro sobre os conceitos mais amplos que moldam o setor de TI. Recomendo o livro de Marilu Lopez como ponto de partida para entender a estrutura mais ampla sob a qual a TI opera.
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