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Economia espacial dos centros comerciais
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ISBN10: 6208596203
ISBN13: 9786208596200
Publisher: Edicoes Nosso Conhecimento
Published: Jan 27 2025
Pages: 56
Weight: 0.19
Height: 0.13 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786208596200
Publisher: Edicoes Nosso Conhecimento
Published: Jan 27 2025
Pages: 56
Weight: 0.19
Height: 0.13 Width: 6.00 Depth: 9.00
Language: Portuguese
O objetivo desta investigação é colmatar a lacuna entre os resultados da investigação sobre o movimento de clientes em centros comerciais e a importância da análise da sintaxe do espaço na previsão do padrão de navegação interior para uma melhor compreensão da atribuição do espaço das lojas, da localização das lojas e da tomada de decisões de arrendamento em centros comerciais. Um modelo de oferta de renda é especificado e resolvido sob a condição de maximização do lucro de lojas individuais para examinar o impacto da densidade de clientes na previsão da afetação do espaço da loja e na tomada de decisões de arrendamento. Para prever a importância da visibilidade na distribuição da densidade de clientes, foram recolhidos dados através do registo das preferências de navegação dos indivÃduos em situações geradas por computador de cruzamentos de centros comerciais. A investigação, sendo a primeira do seu género, integra o conhecimento da investigação sobre o comércio retalhista e medidas sintácticas para ilustrar a eficácia da conceção do espaço como instrumento de decisão estratégica, em vez de ser apenas um acomodador de funções.
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