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Diferenças culturais nas comunicações das empresas de tecnologia nas redes sociais
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ISBN10: 620927059X
ISBN13: 9786209270598
Publisher: Edicoes Nosso Conhecimento
Published: Dec 11 2025
Pages: 96
Weight: 0.31
Height: 0.23 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786209270598
Publisher: Edicoes Nosso Conhecimento
Published: Dec 11 2025
Pages: 96
Weight: 0.31
Height: 0.23 Width: 6.00 Depth: 9.00
Language: Portuguese
Com a Internet e as redes sociais, o mundo não só está a tornar-se um mercado mais plano para o comércio internacional, mas também está a abrir para se tornar um campo de jogo mais igual para as comunicações. Entender como a cultura e o crescimento das redes sociais influenciam as comunicações globais é super importante para as empresas de tecnologia B2C, porque elas estão sempre a lançar produtos inovadores e a comunicar esses novos conceitos para pessoas de diferentes culturas em todo o mundo. Para ajudar essas empresas a melhorar a eficácia das comunicações, o autor analisa artigos académicos atuais e faz uma análise de conteúdo completa para ver a eficácia das atividades nas redes sociais de duas empresas internacionais de tecnologia B2C, a Microsoft e a Lenovo, nas plataformas de redes sociais chinesas e americanas, do ponto de vista da motivação, e depois resume vários princÃpios importantes para as comunicações nas redes sociais em diferentes culturas.
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