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Comunicação Intercultural: Séries de TV Americanas na China
Paperback
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ISBN10: 6209218695
ISBN13: 9786209218699
Publisher: Edicoes Nosso Conhecimento
Published: Nov 5 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786209218699
Publisher: Edicoes Nosso Conhecimento
Published: Nov 5 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Portuguese
As séries de TV americanas foram introduzidas pela primeira vez na China na década de 1980 e a sua popularidade tem crescido nos últimos anos. Diferentemente das séries de TV sul-coreanas dos anos anteriores, a popularidade das séries americanas não depende da televisão, mas sim da Internet. Como uma arte de som e imagem, as séries de TV americanas não só trazem ao público chinês uma nova experiência audiovisual, mas também experiências interculturais da cultura e dos valores americanos. Este estudo exploratório utiliza questionários e grupos focais para investigar as atitudes do público chinês em relação às séries de TV americanas, analisar as influências que as séries de TV americanas podem ter sobre o público chinês contemporâneo e ajudar outras séries estrangeiras que entraram ou entrarão no mercado chinês de séries de TV.
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