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As Redes Sociais Como Instrumentos de Desenvolvimento Na Geórgia Do Sul
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ISBN10: 6202472987
ISBN13: 9786202472982
Publisher: Edicoes Nosso Conhecimento
Published: Jun 26 2025
Pages: 56
Weight: 0.19
Height: 0.13 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786202472982
Publisher: Edicoes Nosso Conhecimento
Published: Jun 26 2025
Pages: 56
Weight: 0.19
Height: 0.13 Width: 6.00 Depth: 9.00
Language: Portuguese
Este livro examina o papel das redes sociais como ferramentas para o desenvolvimento na Geórgia, utilizando a teoria dos usos e gratificação para explorar as suas aplicações, eficácia e limitações. O estudo centra-se em quatro objectivos principais: avaliar a sensibilização para o papel das redes sociais na comunicação para o desenvolvimento entre as populações da Geórgia; identificar as principais plataformas utilizadas para divulgar mensagens de desenvolvimento; analisar os tipos de mensagens prioritárias, como a educação e o desenvolvimento rural; e avaliar os constrangimentos, incluindo as lacunas infra-estruturais e as disparidades socioeconómicas. As conclusões revelam que as plataformas de redes sociais, em particular o Facebook, são amplamente utilizadas para a comunicação sobre o desenvolvimento, com as mensagens de desenvolvimento rural a dominarem o panorama dos conteúdos. No entanto, as campanhas de educação e de saúde pública continuam a estar sub-representadas. Os elevados custos de subscrição da Internet e a fraca conetividade foram identificados como obstáculos significativos a uma utilização efectiva. Independentemente destes desafios, o estudo destaca o potencial transformador das redes sociais na promoção da sensibilização do público, da participação e da transformação socioeconómica.
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