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As Promessas PolÃticas Do Mzee Kabila
Paperback
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ISBN10: 6202462647
ISBN13: 9786202462648
Publisher: Edicoes Nosso Conhecimento
Published: Aug 20 2025
Pages: 136
Weight: 0.42
Height: 0.32 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786202462648
Publisher: Edicoes Nosso Conhecimento
Published: Aug 20 2025
Pages: 136
Weight: 0.42
Height: 0.32 Width: 6.00 Depth: 9.00
Language: Portuguese
Porque é que as pessoas se apaixonam por promessas, especialmente as polÃticas? Porque é que os eleitores clamam por promessas durante as campanhas eleitorais? Porque é que os polÃticos usam sempre promessas nos seus discursos? A comunicação polÃtica na era digital continua a resumir-se a promessas propagandÃsticas? Apesar das esperanças suscitadas pelas promessas, que depois são goradas, porque é que as pessoas continuam a acreditar nelas? Ainda hoje é possÃvel fazer promessas polÃticas face a receptores que se tornaram muito activos e resistentes? As promessas, enquanto actos ilocucionários, constituem dispositivos de persuasão? O Presidente Kabila utilizou as promessas para legitimar o seu poder? As promessas polÃticas continuam a constituir uma comunicação polÃtica eficaz? Este livro, dividido em quatro capÃtulos, responde a estas questões e propõe uma nova estratégia para a comunicação polÃtica enquanto negociação com o público.
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