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A importância das redes sociais na promoção de um destino
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ISBN10: 6630404599
ISBN13: 9786630404593
Publisher: Edicoes Nosso Conhecimento
Published: Aug 13 2026
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786630404593
Publisher: Edicoes Nosso Conhecimento
Published: Aug 13 2026
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: Portuguese
Em 2012, cerca de 83 milhões de turistas visitaram a França, colocando o paÃs no primeiro lugar em termos de chegadas internacionais. Desde 2010, ano em que o setor do turismo foi afetado pela crise económica, o número de visitantes na França tem vindo a crescer de forma contÃnua. Todos estes visitantes geram, naturalmente, receitas muito significativas. Em 2011, o turismo representou cerca de 55 mil milhões de dólares para a França, ou seja, mais de 7% do PIB do paÃs. Os efeitos económicos são, portanto, enormes e a mais pequena quebra nos números poderia ter um impacto significativo na atividade económica da França. É, portanto, necessário trabalhar na promoção do paÃs para que as receitas relacionadas com o turismo estejam em constante crescimento. Para tal, uma das estratégias de desenvolvimento consiste em voltar-se para os paÃses emergentes que apresentam perspetivas de crescimento - e, consequentemente, de poder de compra - muito interessantes. Cabe à França tirar partido disso.
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