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A comunicação local, entre o serviço público e a estratégia polÃtica
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ISBN10: 6209992560
ISBN13: 9786209992568
Publisher: Edicoes Nosso Conhecimento
Published: May 13 2026
Pages: 56
Weight: 0.19
Height: 0.13 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786209992568
Publisher: Edicoes Nosso Conhecimento
Published: May 13 2026
Pages: 56
Weight: 0.19
Height: 0.13 Width: 6.00 Depth: 9.00
Language: Portuguese
A comunicação das autarquias locais, e mais especificamente dos municÃpios, obedece a duas lógicas distintas. Por um lado, responde a uma missão de serviço público e ao direito à informação dos cidadãos. Por outro lado, esta comunicação constitui uma ferramenta essencial para qualquer equipa polÃtica que pretenda promover a sua ação ou criar ou restabelecer o laço social num determinado território. Esta tensão entre a neutralidade esperada da Administração e a promoção polÃtica levou o legislador a refletir (com dificuldade) sobre a distinção entre comunicação institucional e comunicação polÃtica. Este trabalho procura analisar as tentativas do legislador para enquadrar a comunicação das autarquias locais e estabelecer essa distinção. Mas, sobretudo, como esta distinção não é necessariamente pertinente, uma vez que a comunicação das autarquias locais é intrinsecamente composta por uma dimensão administrativa e uma dimensão polÃtica. Em última análise, trata-se aqui de traçar brevemente a história dos serviços de comunicação dos municÃpios, que sofreram uma viragem na década de 1970, e de analisar os desafios que estes enfrentam.
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