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Political Polling: Strategic Information in Campaigns

Political Polling: Strategic Information in Campaigns

Paperback

Series: Campaigning American Style

General Political Science

ISBN10: 0742561321
ISBN13: 9780742561328
Publisher: Rowman & Littlefield Publishers
Published: Jul 17 2008
Pages: 188
Weight: 0.60
Height: 0.60 Width: 5.90 Depth: 8.70
Language: English
Information is crucial for candidates in political campaigns. This book, written by someone who has polled for 23 years, first focuses on the process of acquiring information during a campaign through polling. The book describes how to write questions, draw samples of voters, and conduct calling. The second major concern of the book is how to analyze results, and then interpret and present results in a way that will contribute to forming a strategy for a campaign. The book deals with the issues of biased questions and results, and why it is of no value to candidates to engage in such practices.

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Stonecash, Jeffrey M.

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General Political Science