Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Political Marketing: Theory and Concepts

Political Marketing: Theory and Concepts

Ormrod, Robert P.
Henneberg, Stephan C. M.
O′shaughnessy, Nicholas

Paperback

Series: Sage Advanced Marketing

MarketingGeneral Political Science

ISBN10: 0857025813
ISBN13: 9780857025814
Publisher: Sage Publications Ltd
Published: May 29 2013
Pages: 224
Weight: 0.90
Height: 0.48 Width: 6.84 Depth: 9.49
Language: English
Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers.

Key features of each chapter include:

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