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Political Marketing and Management in the 2024 UK Election

Political Marketing and Management in the 2024 UK Election

Hardcover

Series: Palgrave Studies in Political Marketing and Management

General Political Science

ISBN10: 3031883136
ISBN13: 9783031883132
Publisher: Palgrave MacMillan
Published: Jul 1 2025
Pages: 153
Weight: 0.78
Height: 0.60 Width: 6.22 Depth: 8.51
Language: English
This book explores the design, execution and impact of political marketing and management in the UK 2024 general election. It covers strategy, branding, advertising, persuasive communication and advertising, leaders crisis management, local government management and ethical issues. It highlights more subtle yet profound weaknesses in the way politics was marketed and managed, the challenges of delivering at national and local level, and raises concerns with voter discontent and trust in political parties and government. It also offers recommendations for all parties, particularly the Labour Government and the Conservatives in opposition.

Also from

Lees-Marshment, Jennifer

Also in

General Political Science