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The Political Economy of Disney: The Cultural Capitalism of Hollywood
Hardcover
Series: International Political Economy
EconomicsGeneral Political Science
ISBN13: 9781137562371
Publisher: Palgrave Macmillan
Published: Sep 27 2016
Pages: 224
Weight: 0.90
Height: 0.74 Width: 6.09 Depth: 8.67
Language: English
This book sheds new light on the socio-economic impact of multinational corporations. Combining Cultural Studies and International Political Economy, it provides a revealing analysis of the Walt Disney Company, and by extension the wider Hollywood studio system. It does so by examining the cultural and economic forces powering the industry's expansion, the 'civilisation' that Disney disseminates, and the various ways that societies beyond the USA have adopted facets of the Hollywood productions to which they are exposed. Identifying both the strengths and the weaknesses of these transnational firms, it demonstrates the significance of their contribution to American power and predominance.
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