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Political Advertising in the 2014 European Parliament Elections
Paperback
General Political ScienceGeneral Sociology
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ISBN10: 1349849014
ISBN13: 9781349849017
Publisher: Palgrave MacMillan
Published: Mar 4 2019
Pages: 243
Weight: 0.68
Height: 0.54 Width: 5.83 Depth: 8.27
Language: English
ISBN13: 9781349849017
Publisher: Palgrave MacMillan
Published: Mar 4 2019
Pages: 243
Weight: 0.68
Height: 0.54 Width: 5.83 Depth: 8.27
Language: English
1. Introduction.- 2. Background to the elections.- 3. Regulation of electoral advertising in Europe.- 4. Representations of the European project.- 5. Representations of the Economic Crisis and Austerity Politics.- 6. A Negative Touch in Posters and Spots.- 7. Populist Politics and the 'radical right' in 2014 Elections.- 8. Old vs. New Europe? Differences in content and style of political advertising.- 9. Central-Eastern campaigning for the European parliament - In search of common patterns.- 10. The first time for everything: Political Advertising in a new Member State.- 11. Candidate-oriented but no European Spitzenkandidaten. The role of candidates in political advertising.- 12. Persuading beyond Words: Visual Appeals in the 2014 European Parliament Election Campaign.-
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