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Policymaking for Citizen Behavior Change: A Social Marketing Approach
Hardcover
MarketingGeneral Political Science
ISBN13: 9781138695993
Publisher: Routledge
Published: Aug 10 2017
Pages: 184
Weight: 0.98
Height: 0.50 Width: 6.00 Depth: 9.00
Language: English
Policymaking for Citizen Behavior Change is designed to demonstrate the ways in which social marketing can be an effective and efficient tool to change citizens' behavior, and how to advocate for and support its appropriate application. Examining a variety of social marketing cases and tools, including more than 40 success stories, this text is core reading for current policymakers, as well as all those studying and practicing social marketing, particularly in the public sector. It's also worthwhile supplementary reading for those studying public policy, public administration, environmental justice, public health, and other programs on how to effect social change.
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