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Zarządzanie kapitalem obrotowym i ksztaltowanie cen sprzedaży dla MŚP
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ISBN10: 620837152X
ISBN13: 9786208371524
Publisher: Wydawnictwo Nasza Wiedza
Published: Dec 11 2024
Pages: 108
Weight: 0.37
Height: 0.26 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786208371524
Publisher: Wydawnictwo Nasza Wiedza
Published: Dec 11 2024
Pages: 108
Weight: 0.37
Height: 0.26 Width: 6.00 Depth: 9.00
Language: Polish
Niniejsza praca ma na celu wykazanie, że mikro i male przedsiębiorstwa (MSE), umieszczone w ekonomicznym środowisku rynkowym charakteryzującym się konkurencyjnością, muszą nie tylko zarządzac swoimi operacjami, ale także kierowac swoje wysilki na planowanie i kontrolowanie czynników produkcji, które generują koszty i przychody, w celu zagwarantowania ich wzrostu, a nawet przetrwania. W tym kontekście istotne są dwa aspekty: sposób zarządzania kapitalem obrotowym, ponieważ jest to jeden z najważniejszych aspektów zarządzania ekonomicznego i finansowego MSE oraz wplyw, jaki polityka cenowa może miec na wyniki firmy. Glównym celem tego badania byla analiza poziomu wiedzy i wykorzystania przez menedżerów MSE zarządzania kapitalem obrotowym oraz weryfikacja metod stosowanych do wyceny ich produktów, towarów i uslug. Aby osiągnąc powyższy cel, przeprowadzono przegląd literatury na temat zarządzania kapitalem obrotowym i ksztaltowania cen sprzedaży, badając zakres zarówno teoretycznych, jak i praktycznych dziedzin.
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