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ISBN10: 6209067352
ISBN13: 9786209067358
Publisher: Wydawnictwo Nasza Wiedza
Published: Sep 29 2025
Pages: 100
Weight: 0.32
Height: 0.24 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786209067358
Publisher: Wydawnictwo Nasza Wiedza
Published: Sep 29 2025
Pages: 100
Weight: 0.32
Height: 0.24 Width: 6.00 Depth: 9.00
Language: Polish
Rozpowszechnienie serwisów spolecznościowych (SNS) w ciągu ostatnich 20 lat jest technospolecznym fenomenem naszych czasów. Od momentu powstania w 2004 r. Facebook, najpopularniejszy serwis spolecznościowy na świecie, stopniowo wyprzedzal swoich konkurentów w przeważającej większości krajów. Istnieje jednak kilka wyjątków, a jednym z nich jest Rosja: Vkontakte, lokalny serwis spolecznościowy, pozostaje najpopularniejszym serwisem tego typu w Rosji. Celem niniejszego projektu badawczego jest odkrycie, co motywuje rosyjskich użytkowników serwisów spolecznościowych do preferowania krajowego serwisu spolecznościowego zamiast jego globalnego konkurenta, Facebooka. Teoria użyteczności i gratyfikacji oraz teoria sieci spolecznościowych stanowią ramy teoretyczne niniejszego badania i kierują wyborem metodologii, a także procesem analizy i dyskusji. W badaniach zastosowano podejście metodologiczne oparte na analizie jakościowej, a w szczególności wywiady i porównawcze studia przypadków. Badanie dostarcza nowych informacji na temat malo zbadanego tematu korzystania z serwisów spolecznościowych w Rosji, wnosząc tym samym wklad w dotychczasowe prace naukowe w tej dziedzinie.
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