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Tabloidizacja norweskich mediów informacyjnych
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ISBN10: 6206836517
ISBN13: 9786206836513
Publisher: Wydawnictwo Nasza Wiedza
Published: May 8 2025
Pages: 88
Weight: 0.28
Height: 0.21 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786206836513
Publisher: Wydawnictwo Nasza Wiedza
Published: May 8 2025
Pages: 88
Weight: 0.28
Height: 0.21 Width: 6.00 Depth: 9.00
Language: Polish
Tabloidizacja norweskich mediów informacyjnych. Analiza ilościowa platform prasowych i internetowych. W jakim stopniu dochodzi do tabloidizacji wiadomości internetowych i czym różni się ona od platform prasowych norweskich gazet? Teoretyczne podejście do niniejszego badania zaklada, że tabloidyzacja jest wynikiem komercjalizacji mediów informacyjnych, gdzie presja rynku doprowadzila do zmian w treści, prezentacji i stylu wiadomości, mających na celu dotarcie do szerokiego grona odbiorców (McLachlan i Golding, 2000; Sparks, 2000). Ponadto Internet stanowi ogromne wyzwanie dla tradycyjnych gazet, powodując spadek liczby czytelników i przychodów z reklam oraz zmieniając sposób tworzenia i dystrybucji wiadomości (Bird, 2009; Sparks, 2000). Niniejsze badanie analizuje cechy tabloidów w wiadomościach internetowych i porównuje je z platformą drukowaną czterech norweskich gazet, starając się zrozumiec, czy gazety internetowe są bardziej tabloidowe niż drukowane.
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